Ecommerce ad calendar
Plan selected UK and US retail moments by month, with correctly calculated moving dates.
Last updated
Illustrative stages: brief and inventory at your lead time; creative approval seven days before the event (or your shorter lead time). Replace with actual fulfilment and approval deadlines. Preparation dates are exported; share links retain only the year, numeric market code and preparation days.
| Event date | Event | Brief / inventory | Creative approval | Planning note |
|---|---|---|---|---|
| New Year | 2025-12-04 | 2025-12-25 | Useful for relevant planning and replenishment offers, not invented resolutions. | |
| Valentine's Day | 2026-01-17 | 2026-02-07 | Check fulfilment cut-offs before promoting gift delivery. | |
| Mothering Sunday | 2026-02-15 | 2026-03-08 | UK Mother's Day is three weeks before Easter, not the US May date. | |
| Easter Sunday | 2026-03-08 | 2026-03-29 | Date changes each year. UK bank holiday arrangements vary by nation. | |
| Father's Day | 2026-05-24 | 2026-06-14 | Third Sunday in June in the UK and US. Consider inclusive gifting copy. | |
| Halloween | 2026-10-03 | 2026-10-24 | Plan creative and relevant inventory before promoting seasonal products. | |
| Black Friday | 2026-10-30 | 2026-11-20 | Offers need a real reference price, stock and fulfilment plan. | |
| Cyber Monday | 2026-11-02 | 2026-11-23 | Monday after US Thanksgiving. Coordinate with the preceding weekend. | |
| Christmas Day | 2026-11-27 | 2026-12-18 | Use actual carrier deadlines rather than promising late gift delivery. | |
| Boxing Day | 2026-11-28 | 2026-12-19 | A UK retail event. Observed bank holidays can fall on another date. |
Shared links include only numeric values: year, market code and preparation days. No free-text inputs are shared.
How to use this tool
Start with the visible example, then replace the fields with your actual brief or reporting labels. Review the output with the person who will use it. Copy or download before leaving the page, as entered text is not saved. Reset restores the original example. No text or personal data is added to a share URL.
- Choose the UK or US view.
- Scan the months ahead for key retail dates.
- Work backwards to when creative must be ready.
- Plan budget and testing before busy periods.
Worked example
For 2026, UK Mothering Sunday is 15 March, Easter is 5 April, US Mother’s Day is 10 May, Black Friday is 27 November and Cyber Monday is 30 November. Work backwards from your actual inventory, creative approval and fulfilment deadlines. A date is an opportunity to check relevance, not a reason to manufacture an offer.
What this tool does
Choose the year and market to see relevant event dates. The UK and US have different Mother’s Day dates, and Easter moves. Black Friday is the day after the fourth Thursday of November, not a fixed date. This is a planning calendar, not a complete statutory holiday schedule. Bank holiday observance and carrier service differ by nation and provider.
Assumptions and review notes
The calendar lists dates that retailers commonly plan around. Which ones matter depends on your category, and dates can move, so confirm them.
- Category.
- Region.
- Lead time for creative.
- Shipping cut offs.
- Starting creative too late.
- Treating every date as relevant.
- Ignoring delivery deadlines.
- Not testing before peak.
A closer look
Common questions.
- Which dates are listed?
- Common UK and US retail dates by month.
- Are the dates exact?
- Some move each year, so confirm.
- Do I need to advertise on all of them?
- No, choose those relevant to your product.
- When should I prepare?
- Several weeks earlier, so you can test.
- Is anything stored?
- No.