Assistant ad headline generator
Get short headline options with a character count for each.
Last updated
Written by Madly editorial
Compare distinct messages
Choose up to three headlines below; compare their buying question and reason, not just wording.
Headline 1
Insulated Bottle, Cold All Day
30 characters
Headline 2
A Lid That Stays Shut
21 characters
Headline 3
Water Cold at 6pm
17 characters
Illustrative example warning
How to use this tool
- Choose the platform, since headline limits differ.
- Enter the product, the buyer and the single benefit.
- Generate options and check the character count against the limit shown.
- Pick headlines that say different things, not variations of one phrase.
- Read each aloud to check it makes sense without the other text.
Worked example
For an insulated bottle, a benefit led headline such as cold all day, leak resistant lid fits a short limit and says something checkable. A name led headline such as the Trailhead bottle uses space on something the reader does not yet care about. If the platform lets several headlines appear in combination, make sure each can stand next to any other without contradiction.
Illustrative example, not a benchmark, customer result or prediction.
What this tool does
Headlines are tightly limited, so each option is returned with its character count against the limit for the platform you picked.
It returns a draft for you to review. It is not a finished ad, and nothing it writes has been checked against your product, your claims or the platform policies.
Assumptions and review notes
All public AI generators share 10 attempted runs per IP and 100 across the site per UTC day, resetting at midnight UTC. After three runs we ask for a valid email address. It is only checked for format, never stored or sent to the model, and does not increase your allowance.
The example shown before you generate is a fixed sample written by hand. It is not generated from your input and it is not a prediction of results.
A good headline is clear before it is clever. It states a benefit or a specific fact, fits the limit without being cut, and matches what the landing page delivers. Headlines in combination formats must read sensibly in any order.
- The format and its limit.
- How headlines combine with other text.
- Whether you can substantiate the claim.
- Match with the landing page.
- Writing past the limit and relying on truncation.
- Repeating the same benefit across all headlines.
- Using capital letters or punctuation that platform rules disallow.
- Making a claim the landing page does not repeat.
A closer look
Common questions.
- What length should a headline be?
- It depends on the platform and format. Check the current limits in the platform documentation, then use the counts shown here as a guide.
- Does the tool write responsive search headlines?
- It drafts headline options you can adapt for formats that combine headlines. Review each one for stand-alone sense.
- Should I include keywords?
- For search ads, yes where they read naturally. Do not force them in.
- How many headlines do I need?
- It depends on the format. Draft a few distinct ones and keep only those that add something new.
- Are headlines checked for policy?
- No. Check them against the platform advertising rules yourself.