Ad copy character counter

Select the exact field you are drafting, then paste your copy. The counter includes spaces and punctuation and updates as you type. Recommendations describe useful drafting lengths; a maximum is a documented field ceiling, not a promise about how much text viewers will see.

Meta examples here refer to Instagram Feed. Google responsive search ads have separate headline and description maximums. TikTok’s reservation in-feed caption guidance differs from an auction ad: check your chosen campaign format rather than applying one number to everything.

• Paste or type your text.
• Pick the platform and field.
• Read the count against the limit.
• Trim or restructure until it fits with room to spare.

A headline of 38 characters against a 30 character limit would be cut. Removing filler words usually fixes it without losing the point.

Illustrative example, not a benchmark, customer result or prediction.

A good count leaves the full message visible. Limits and display lengths vary and change, so use the dated figures shown and confirm with the platform. Run the count on every field separately, not on the whole ad, because the primary text, headline and description each have their own limit and their own point at which the display cuts. Keep the strongest point inside the part that is always visible, and treat anything after the cut as optional extra detail that some people will never read.

• Platform and field.
• Display versus allowed length.
• Emoji and special characters counting differently.
• Platform changes.
• Writing to the maximum.
• Ignoring display truncation.
• Assuming spaces are free.
• Using outdated limits.